Jing Daily: What Chinese Online Platform Is Right For Your Luxury Brand?

In this article, Arnold Ma shares vital knowledge about Chinese online platforms ranging from e-commerce to social sites.


Platforms introduced in the article are:

  • Tmall flagship store

  • Tmall Luxury Pavilion

  • Tmall Luxury Soho

  • JD Luxury

  • WeChat Mini Stores

  • Xiaohongshu aka Little Red Book aka RED

  • Douyin (China's TikTok)

  • Weibo

Key Takeaways:

  • Chinese consumers will make 50% of all luxury purchases by 2025, especially online.

  • In China, all e-commerce platforms have social functions and all social platforms have e-commerce functions.

  • An integrated approach combining e-commerce channels with campaigns on social media is advisable.


Read the full article here.


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