In this article, Arnold Ma shares vital knowledge about Chinese online platforms ranging from e-commerce to social sites.
Platforms introduced in the article are:
Tmall flagship store
Tmall Luxury Pavilion
Tmall Luxury Soho
WeChat Mini Stores
Xiaohongshu aka Little Red Book aka RED
Douyin (China's TikTok)
Chinese consumers will make 50% of all luxury purchases by 2025, especially online.
In China, all e-commerce platforms have social functions and all social platforms have e-commerce functions.
An integrated approach combining e-commerce channels with campaigns on social media is advisable.
Read the full article here.