The wellness sector in China has surged in the fallout from the pandemic. Consumers in the country reported the highest share of spending on wellness-related online products and services, according to McKinsey. With this increased interest, understanding of the market has also become more sophisticated.
The appeal of wellness has also been linked to the growing popularity of high-end beauty salons. Services now provide luxurious experiences combining beauty and health retreats for local Gen Z, such as creating exclusive branded spa experiences or bringing amenities like these to luxury hotels. Read the full article from 19 August 2022 on Jing Daily here.