In the original article on Jing Daily (7 April 2021), Arnold Ma shared how Chinese consumers are driving a different kind of luxury industry.
3 Key Takeaways:
China’s young consumers are keen on expressing their individuality through one-of-a-kind luxury goods.
Luxury is no longer just about the product; consumers now value unique, creative experiences.
Social commerce means that the possibilities for selling and marketing are endless.
Read the full article here.