Inside Retail: Why Superdry is using Xiaohongshu (Little Red Book)

Social review platform Xiaohongshu, or Little Red Book aka RED, is considered by many to be China’s answer to Instagram. Arnold Ma shares how well the platform has integrated e-commerce, what features brands need to know about and how they should use RED to gather invaluable data on their consumers.


The article from 8 February 2021 is available here to paying members of Inside Retail. Feel free to get in touch for more information on the topic.



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