The wellness sector in China has surged in the fallout from the pandemic. Consumers in the country reported the highest share of spending...

As China seeks to reopen after prolonged COVID lockdowns, “revenge travel” has emerged as popular internet slang for the pent-up demand...

With high-end brands coming under closer scrutiny for the value of seemingly frivolous luxury goods, players must keep an eye on public...

2021 was dubbed the “First Year of Metaverse” in China. Since its conclusion, the country has pressed ahead with the integration of the...

Having kept a low profile in China since its entry in 2012, Italian luxury menswear brand Brioni has come under the media spotlight by...

Thanks to China's young generation, the metaverse has been taking shape in China from the ground up. That's according to Arnold Ma and...

Bosideng, the largest down-clothing brand in China, has been expanding into the global market since 1992, making this push fully happen...

"The live shopping market in the US is hardly noticeable. Meanwhile, the market in China was worth almost $300 billion as of the end of...

Arnold Ma talks about how Gen Zers and Millennials are the consumers powering the resale luxury market in China, how resale e-commerce...

Arnold Ma shares his thoughts on what marketers should consider when investing in Little Red Book, and what the advantages and...

Arnold Ma talks about the pressures China's Gen-Z face, how the stress they experience is reflected in their consumer behaviours, and...

Arnold Ma comments on how collaborating with Chinese brands, developing authenticity and 'going at it alone' can help Western brands make...

Arnold Ma highlights the growing importance of Direct-To-Consumer (DTC) marketing in China, how and why it has evolved, and what the...

Arnold Ma comments on Tesla's local EV competition, strategic decisions, and PR disasters in China. Read the full article from 10 June...

KOLs aka Key Opinion Leaders, or influencers, are often key elements to brands' China marketing strategies - but should they be? With...

In this article for Inside Retail, Arnold Ma shares how NFTs can be used in retail. He says that NFTs can act as a digital token for...

In an original article on Jing Daily (7 April 2021), Arnold Ma shared how Chinese consumers are driving a different kind of luxury industry

When interviewed on the topic of boycotts over Xinjiang cotton Arnold Ma said: "China is a collective society and 'cancel culture' is so...

Could luxury brands rely solely on brand ambassadors and influencers?