
Jing Daily: Brioni Bets on China’s Luxury Menswear Market
Having kept a low profile in China since its entry in 2012, Italian luxury menswear brand Brioni has come under the media spotlight by...
Having kept a low profile in China since its entry in 2012, Italian luxury menswear brand Brioni has come under the media spotlight by...
Thanks to China's young generation, the metaverse has been taking shape in China from the ground up. That's according to Arnold Ma and...
Bosideng, the largest down-clothing brand in China, has been expanding into the global market since 1992, making this push fully happen...
"The live shopping market in the US is hardly noticeable. Meanwhile, the market in China was worth almost $300 billion as of the end of...
Arnold Ma talks about how Gen Zers and Millennials are the consumers powering the resale luxury market in China, how resale e-commerce...
Arnold Ma shares his thoughts on what marketers should consider when investing in Little Red Book, and what the advantages and...
Arnold Ma talks about the pressures China's Gen-Z face, how the stress they experience is reflected in their consumer behaviours, and...
Arnold Ma comments on how collaborating with Chinese brands, developing authenticity and 'going at it alone' can help Western brands make...
Arnold Ma highlights the growing importance of Direct-To-Consumer (DTC) marketing in China, how and why it has evolved, and what the...
Arnold Ma comments on Tesla's local EV competition, strategic decisions, and PR disasters in China. Read the full article from 10 June...
KOLs aka Key Opinion Leaders, or influencers, are often key elements to brands' China marketing strategies - but should they be? With...
In this article for Inside Retail, Arnold Ma shares how NFTs can be used in retail. He says that NFTs can act as a digital token for...
In an original article on Jing Daily (7 April 2021), Arnold Ma shared how Chinese consumers are driving a different kind of luxury industry
When interviewed on the topic of boycotts over Xinjiang cotton Arnold Ma said: "China is a collective society and 'cancel culture' is so...
Arnold Ma looks at the tricky balance between the need for regulation and harming cultural relations for political reasons.
Could luxury brands rely solely on brand ambassadors and influencers?
Social review platform Xiaohongshu, or Little Red Book aka RED, is considered by many to be China’s answer to Instagram. Arnold Ma shares...
This article appeared in the South China Morning Post on 7 February 2021, one day before Clubhouse was banned in China. It illucidates...
Arnold Ma gives insight into recent implementations of new laws and regulations impacting brands in China and why brands should not be...
In this article, Arnold Ma shares vital knowledge about Chinese online platforms ranging from e-commerce to social sites. Platforms...