Jing Daily: Brioni Bets on China’s Luxury Menswear Market
Having kept a low profile in China since its entry in 2012, Italian luxury menswear brand Brioni has come under the media spotlight by...
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China Daily: Gen Z moves metaverse to the fore
Thanks to China's young generation, the metaverse has been taking shape in China from the ground up. That's according to Arnold Ma and...
Jing Daily: How Chinese Down-Jacket Brand Bosideng Is Winning at Global Expansion
Bosideng, the largest down-clothing brand in China, has been expanding into the global market since 1992, making this push fully happen...
Business Insider: Four Reasons Live Shopping Won't Take Off in the West
"The live shopping market in the US is hardly noticeable. Meanwhile, the market in China was worth almost $300 billion as of the end of...
Jing Daily: Keys to Winning China’s Luxury Resale Market
Arnold Ma talks about how Gen Zers and Millennials are the consumers powering the resale luxury market in China, how resale e-commerce...
Campaign Asia: Little Red Book - When content meets ecommerce in a UGC community
Arnold Ma shares his thoughts on what marketers should consider when investing in Little Red Book, and what the advantages and...
Jing Daily: How Gen-Z Anxiety Is Shaping The China Market
Arnold Ma talks about the pressures China's Gen-Z face, how the stress they experience is reflected in their consumer behaviours, and...
Jing Daily: 3 Ways Foreign Luxury Brands Can Tap Into China’s Guochao Trend
Arnold Ma comments on how collaborating with Chinese brands, developing authenticity and 'going at it alone' can help Western brands make...
WARC: DTC and the disruptor: The marketing advantage for China’s brands
Arnold Ma highlights the growing importance of Direct-To-Consumer (DTC) marketing in China, how and why it has evolved, and what the...
Jing Daily: Has Tesla Lost Its Luxury Social Status in China?
Arnold Ma comments on Tesla's local EV competition, strategic decisions, and PR disasters in China. Read the full article from 10 June...
Jing Daily: To KOL Or Not To KOL In China
KOLs aka Key Opinion Leaders, or influencers, are often key elements to brands' China marketing strategies - but should they be? With...
Inside Retail: NFTs in fashion retail?
In this article for Inside Retail, Arnold Ma shares how NFTs can be used in retail. He says that NFTs can act as a digital token for...
Jing Daily: How China is Changing the Definition of Luxury
In an original article on Jing Daily (7 April 2021), Arnold Ma shared how Chinese consumers are driving a different kind of luxury industry
The Times: China turns on Burberry over cotton
When interviewed on the topic of boycotts over Xinjiang cotton Arnold Ma said: "China is a collective society and 'cancel culture' is so...
Net Imperative: Digital is most powerful when we use it to connect people, cultures, and brands
Arnold Ma looks at the tricky balance between the need for regulation and harming cultural relations for political reasons.
Jing Daily: Should Luxury Follow Bottega Veneta’s Anti-Social Strategy?
Could luxury brands rely solely on brand ambassadors and influencers?
Inside Retail: Why Superdry is using Xiaohongshu (Little Red Book)
Social review platform Xiaohongshu, or Little Red Book aka RED, is considered by many to be China’s answer to Instagram. Arnold Ma shares...
SCMP: Clubhouse ban in China
This article appeared in the South China Morning Post on 7 February 2021, one day before Clubhouse was banned in China. It illucidates...
Business of Fashion: China's tech crackdowns and what it means for brands
Arnold Ma gives insight into recent implementations of new laws and regulations impacting brands in China and why brands should not be...
Jing Daily: What Chinese Online Platform Is Right For Your Luxury Brand?
In this article, Arnold Ma shares vital knowledge about Chinese online platforms ranging from e-commerce to social sites. Platforms...