CHINESE
PEOPLE & CULTURES

Explained

SXSW 2022 - UK House, Austin
SXSW 2022 - UK House, Austin

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YMS London 2021
YMS London 2021

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Global Student Living Conference
Global Student Living Conference

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SXSW 2022 - UK House, Austin
SXSW 2022 - UK House, Austin

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ABOUT
ARNOLD MA

Arnold Ma is a speaker, a writer, a podcast host, and the founder of Qumin, Europe's first Chinese digital creative agency. 

The official line is that ‘Qumin delivers creative marketing campaigns based on Chinese audience behaviours’. 

But over a steamed bun in Camden Town, he’ll tell you that his bigger purpose in life is to ‘Open The World To China’. And his belief is that only Digital can make that happen quickly. 

Arnold also started the grassroots movement #EveryAsianVoice. You’ll find him on LinkedIn, Twitter, WeChat, Instagram, Dao Insights, and 9gag. He still wears flip-flops to work. 

 
 
 

KEYNOTE TOPICS

Going back to the source: People & Cultures

 
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THE 3RD GENERATION OF SOCIAL MEDIA

From China

Did you know that we're currently experiencing what I like to call the 3rd Generation of Social Media?
They used to say that "content is king", but it has never been more important than during this generation.
Social OS and AI content feeds have started to take over from the networks we were used to. We're seeing the birth of creators over influencers.
Let me tell you all about it these shifts and where they came from...

QUOTED IN

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Client 1
Client 7
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TESTIMONIALS

 

Arnold Ma was magic at YMS London.
He crafted a coherent message that combined his & Qumin's extensive industry expertise with our audiences' immediate needs. Not an easy task to do with 1,200+ audience on our Headline Stage. By combining insights, case studies, and an informal but highly focused presentation he gave the audience immediately useful takeaways around the future consumer in China and how brands could & should engage this ever-changing market. True learning took place.

Simon Eder - Founder, YMS Events

GET IN TOUCH

Arnold Ma
10 Greenland Street
Camden 
London NW1 0ND

+44 207 183 2596

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