PEOPLE & CULTURES
Chinese Youth Cultures
Arnold Ma is a speaker, a writer, a podcast host, and the founder of Qumin, Europe's first Chinese digital creative agency.
The official line is that ‘Qumin delivers creative marketing campaigns based on Chinese audience behaviours’.
But over a steamed bun in Camden Town, he’ll tell you that his bigger purpose in life is to ‘Open The World To China’. And his belief is that only Digital can make that happen quickly.
Going back to the source: People & Cultures
THE 3RD GENERATION OF SOCIAL MEDIA
Did you know that we're currently experiencing what I like to call the 3rd Generation of Social Media?
They used to say that "content is king", but it has never been more important than during this generation.
Social OS and AI content feeds have started to take over from the networks we were used to. We're seeing the birth of creators over influencers.
Let me tell you all about it these shifts and where they came from...
Arnold Ma was magic at YMS London.
He crafted a coherent message that combined his & Qumin's extensive industry expertise with our audiences' immediate needs. Not an easy task to do with 1,200+ audience on our Headline Stage. By combining insights, case studies, and an informal but highly focused presentation he gave the audience immediately useful takeaways around the future consumer in China and how brands could & should engage this ever-changing market. True learning took place.